Hold On To Your Content

No really, please…for your sanity and ours.

Last week, we had a client who called up wanting to know what happened to her google ranking. She hadn’t really done anything new to her blog except “clean it up a bit” and it seemed that in the span of a few weeks, her regular visitors were null and void and the number of pages she had indexed on Google were pretty much… zero.

In the process of cleaning up her blog “a bit”, she had removed archives and made them current as of this year…she wanted to make room for all of the things that she had planned for the upcoming year. I mean, it sounded like a great thing to do…

I mean, you clean up your house at the beginning of the year to start fresh…get ready for tax season. Why not do it for your blog too?

Bad. Idea. Bad. Just…overly bad idea.

She may as well have told google to go sit on a twizzler.

If the pages aren’t there anymore, why would google keep sending people to pages that no longer exist? What’s the point? All of those wonderful keywords that had blessed her pages for 2 years were now…gone. And replace with the new exciting keywords that she wanted to use…this year?

I felt bad for her.

It would have been one thing had we found out the day of the massive delete. We would have been able to restore the daily server backup of the website that we keep on this end. But she had waited too long to figure it out.

Hold on to your content, people. Hold on to your ranks…

Tags: blog, google ranking, Wordpress

This entry was posted on Friday, July 18th, 2008 at 3:10 pm and is filed under Blogging, Wordpress. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.